Sep 20
11
75% of people unlikely to use branded hashtags, survey finds A quarter of consumers have engaged with customer reviews over the past 30 days, while 26 percent said they are likely to review a business on a third-party website — two of several finding of interest to digital marketers in recent survey data examining the performance of user-generated content (UGC) for brands. Mobile Marketer Merkle: How Much Loyalty Customers Have Depends On Several Factors When it comes to driving brand loyalty, 35 percent of millennials and Gen Z desire badges and 27 percent want leaderboards — as the demographic values competition and achievement, while older consumers prefer writing online reviews, taking surveys, or attending events — two of the findings of interest to digital marketers in newly-released report data. MediaPost LinkedIn Publishes New Guide on How to Use its Ad Tools for Brand Building and Lead Generation To help balance lead generation with brand building efforts, LinkedIn (client) has released a new guide for marketers, including updated information on the professional social media platform’s audience reach and ad tools, the Microsoft-owned firm recently announced
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B2B Marketing News: Digital Ad Spend Grows, LinkedIn’s New Lead Gen & Ad Tools, What Drives Customer Loyalty, & The Success Of Mobile…